The Creative Priority

The Creative Priority : Putting Innovation to Work in Your Business
by Jerry Hirshberg

I found the tone of this book unnecessarily haughty, and felt constantly that Mr. Hirshberg has something to prove in writing it. This is less a book on practical innovation itself than a self-congratulatory career retrospective on the part of the author. It is clear that Hirshberg is intelligent and creative, and not at all afraid to tell you so.

Despite it all, the book is full of interesting facts and stories from the inside of Nissan’s innovation design center in California. Not a must-read, but worth a skim.