Design thinking from BW
Business Week has long been a strong advocate for elevating design thinking within organizations, and I’ve collected up a few recent examples here. I constantly preach to my clients and students that design is more than mere styling, and that it is instead a part of a holistic process that incorporates the expertise of many disciplines into a cohesive statement. These Business Week articles...
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Read MoreThe Creative Priority
The Creative Priority : Putting Innovation to Work in Your Business by Jerry Hirshberg I found the tone of this book unnecessarily haughty, and felt constantly that Mr. Hirshberg has something to prove in writing it. This is less a book on practical innovation itself than a self-congratulatory career retrospective on the part of the author. It is clear that Hirshberg is intelligent and creative,...
Read MoreWhat Got You Here Won’t Get You There
What Got You Here Won’t Get You There: How Successful People Become Even More Successful (Hardcover) by Marshall Goldsmith, and Mark Reiter My boss at Bose, Gustavo Fontana, recommended this book to me after delivering a somewhat stinging–but wholly justified–performance review. The title is telling: the strengths that have helped me to succeed thus far in my career will not...
Read MoreThe Wal-Mart Effect
The Wal-Mart Effect: How the World’s Most Powerful Company Really Works–and How It’s Transforming the American Economy by Charles Fishman I grew up shopping at Wal-Mart, and during my time at Black & Decker, I witnessed the copany in action from a whole new perspective. I was hesitant to read this book. I fully expected it to be a raving anti-capitalist memorandum on the...
Read MoreWhy We Buy
Why We Buy: The Science Of Shopping by Paco Underhill Chock-full of fascinating details about the behaviors of shoppers in situ. While clearly a book of shameless self-promotion for Mr. Underhill, he certainly does a good job of it! After reading this book, one is left with far more questions than answers, and an inexorable desire to sit in a shopping mall parking lot for hours on end. Paco...
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